From holiday rental website to a great business idea

About 2500 years ago Lao Tzu said ‘Give a man a fish; feed him for a day. Teach a man to fish; feed him for a lifetime‘. Simple, catchy, and pretty darned obvious even for those of us who aren’t Chinese philosphers. Today I’m going to point you in the right direction to:

  • make yourself a great looking and very flexible personal website, for your gites or business in France
  • use those new skills to start your own French business making websites for other people

I know very well that both of these skills are very much in demand in France, both among expats with small businesses and locals who want to avoid the excessive prices charged by ‘professional’ website designers.

Why would I share this enormously valuable information? First, because I don’t have time to do other people’s websites myself, but in the course of doing our own I have picked up quite a few useful ideas. Secondly, because I only have time to give pointers, not detailed instructions – to paraphrase another famous quotation, this time by Fermat: ‘I have discovered a truly marvelous idea…but this blog is too small to contain it‘.

Let’s make a cup of tea and get started.

1) Think of a website name, buy that website name, and buy hosting for your website. That sounds easy – mostly because it is easy! As I’ve mentioned before we use (and are happy to recommend) UK Websolutions direct – they are easy to work with, rarely offline, and have an efficient supoort team. Go to their site, click on ‘Web hosting’, then click ‘Order Now’ on HOST-1 (the cheapest option). In the next screen you can choose ‘I would like to register a new domain name with you now‘ and select your website name. All the rest is taken care of for you – just pay up and they will send you a confirmation email with all the information you need.

2) Install Joomla: Log in to your new control panel with the information they have sent you and whizz down to ‘Installatron Applications Installer’. Click on that, then on the next screen choose Joomla – they lead you through the steps necesary but none are in any way complicated. Install it in the ‘main’ site not a subdirectory when given the choice. Why Joomla? It is awesomely clever, completely free, has great support and gazillions of add-on features

3) Learn Joomla: Read the ‘getting started’ tutorials at Joomla – allow a day or two to read, try out their demo system etc. Time spent learning your way around now will save you many hours in the long run. You will get much better support in the forums if you know the basics first because your questions won’t sound so daft.

4) Make it beautiful. There are a few free ‘templates (site designs) that come pre-installed with Joomla, and other free versions are available on the internet. But I highly recommend you stick your hand in your pocket and buy a product called Artisteer – it costs about $130 (£90) but you will pay for just one off-the-shelf template and the Artisteer gives you millions of great ideas and is very easy to use. There is also a free version you can try out first if you don’t believe me.

Unfortunately the Artisteer template designer is such fun to use that a job that should take 30 minutes will end up taking all day, not because it’s hard but just because you are enjoying yourself so much.

5) Add your content (articles about your business) to your website, set up the menus and so on (remember that reading you spent a couple of days on? This is why!)  Also add any extras you fancy (there are thousands listed at Joomla extensions, from form generators to calendars to picture galleries and much more besides, mostly free) – the only challenge is to stop yourself adding too many!

6) Look at your new website live on the internet!! Pretty good don’t you think?

This will have taken anything up to four or five days, as it’s your first time, but making changes and updating your own site will now be easy. Time taken to finish the site completely? Sorry, it never happens! Once you realise all the things you can do to change and improve things, and how easy it is, you’ll be forever wanting to tinker.

Much better than that, knocking out great looking websites for other people will be child’s play – and with the great advantage that they won’t realise how easy it was, and will happily pay you well for your efforts. So now you need to…

7) Register as an Auto-Entrepreneur and find customers for your own booming ‘website design in France’ business.

8 ) Sit back, and plan how to spend all that money…of course, if you have too much you can send some to me for having the great idea 8)

As a clue, you are welcome to admire this Loire Valley site that took me about a morning to put together with some articles that a local writer had sent me (not counting the ‘free holiday rental listings’ part – that took me a bit longer)

And anyone brave enough to give it a go just post your website address in the comments when it’s all finished so we can all take a look – and send some business your way!

Living our own French life deep in south-west France

11 responses to “From holiday rental website to a great business idea”

  1. Ben D

    Nice suggestion, i’ll tell you when i’m rich LOL
    When I looked at joomla a couple of years ago it was too complicated and I didnt understand it at all
    do you really think someone not very technical can use it, for there own site?

  2. Archie

    if my site is going to be based in france do you knwo a french hosting company i should use? or shd i just use a uk one anyway like the one you suggested?

  3. Kate

    I am in the process of setting up a holiday rental website for property in Albania, I have a host and with help from my son we are using Joomla, so I found your site and information very interesting. I wonder if you can point me in the right direction regarding gaining information regarding legal issues involved in setting up a sight like this – insurance etc.

  4. Czeslaw

    Hi!
    Thanks for the tips I’m just facing some issues so they will come in handy.

  5. john hfalkner

    Hi Boris,

    Here is our effort after looking at many ideas, including yours.
    Being total computer idiots we got a friend to design the site and though it does not have the technical grandure of francethisway.com it seems to reflect the simplicity of our little venture.
    Your comments appreciated

    Being twixt the Channel and your South West operation, maybe you would consider an exchange of recommended websites ?

    http://www.centrefrancevacances.com

    Incidentally, it might amuse/ stun you that I use your blog for occasional English conversation lessons . To date, pupils do not seem to show any major signs of stress related disorders.

    Best wishes, John

  6. Long Term Lets In France

    Joomla is a good CMS but it can be off putting to many people starting out. Getting a good hosting provider is one thing for sure, there are a lot of budget providers out there that offer little in the way of php, MySQL support and with non existent after sales service. I’d say get to grips with the basics using a CMS or wysiwyg website editor but as soon as you can, learn some html and css. It opens up a world of design and more importantly, better search engine optimisation. Building a website is the easy bit, getting people to find it on Google, Yahoo etc is the tough part.

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