Jade Coast tourism & sightseeing

Photo of Jade Coast in Loire-Atlantique

Visit Jade Coast (Pays de la Loire, France)


The Jade Coast (Cote de Jade) is the attractive name given to the coast in the western Loire-Atlantique department of western France, to the south of the Loire estuary and north of Bourgneuf Bay - that is, the coast to the west of Nantes.

The Jade coast can also be reached from Saint-Nazaire to the north by crossing the Loire Estuary on the longest bridge in France, 3.3 kilometres long. (The coast north of the estuary is referred to as the Cote d'Amour).

Exploring the Jade Coast


Many of the beaches here have received the 'Blue Flag' award for cleanliness and facilities, and the whole Jade coast is very popular and there are several very busy seaside resorts along the coast, as well as more traditional fishing harbours and smaller resorts.

The principal towns and beach resorts are at Saint-Brévin-les-Pins , Pornic and Les Moutiers-en-Retz.

les moutiers-en-retz

Broadly speaking the coast north of Pointe Saint-Gildas between Saint-Brevin-les-Pins and La Plaine-sur-Mer and including Saint-Michel-Chef-Chef and Tharon Plage consists of long, gently sloping sandy beaches while the coast to the south of the Pointe Saint-Gildas between La Plaine-sur-Mer and Les Moutiers-en-Retz, with Préfailles, Sainte-Marie-sur-Mer, Pornic and La Bernerie-en-Retz is more rugged with smaller beaches separated by rocky coves.

The most westerly part of the Jade coast is the Pointe Saint-Gildas near Préfailles, the main headland along this section of coast and officially listed as a 'site of natural beauty'. This is also the scenic highlight of your visit with views across the Loire Estuary and Bourgneuf Bay, as well as a museum dedicated to semaphore.


Pornic is our favourite destination on the Jade coast, with a castle and an attractive harbour to explore.

The Jade coast attracts many holidaymakers, both French and from abroad, and parts of the coast have been rather over-developed - but be persistent, there is plenty of coastline here and much of it is attractive. If time and energy permit the customs footpath along the coast is a pleasant way to explore the region.

You can find more local travel ideas in the Loire-Atlantique guide and the Pays de la Loire guide.

See also:

Map of Jade Coast and places to visit

Visit near Jade Coast with France This Way reviews

... or see ALL recommended places to visit in Loire-Atlantique

Address: Jade Coast, Loire-Atlantique, Pays de la Loire, France || GPS: latitude 47.1187379, longitude -2.15606689

Plan your visit to Jade Coast, Pays de la Loire

Sightseeing & tourist attractions to visit nearby

  • Pointe Sainte-Gildas: site of natural beauty (7km)
  • Loire Estuaire: site of natural beauty (19km)
  • Pornichet: ville fleurie 4* (22km)
  • La Baule: ville fleurie 4* (26km)
  • Marais de Machecoul: site of natural beauty (29km)
  • Planète sauvage (parc): zoo or wildlife park (30km)
  • Guerande: recommended detour (31km)

The French version of this page is at Jade Coast (Francais)